1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially for Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.
2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.
3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your website's background.
4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.
5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside your document's text. Visitors will click it more frequently since it will look like your text.
6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because the search engine's algorithms are extremely clever and they will ban your listings.
7) Do not rely on one website. Yes, you can make money with one website but try to make as more as possible.
8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer.com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!
9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps
10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find a relevant ad in your page, he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page.
Thursday, October 30, 2008
GET THE MOST OF ADSENSE
After some time with AdSense. You may see some disappointment. Because the results are not expected. This section lists some tips and how to increase the capacity of AdSense. I use the word "increase" because I think that each of us has the opportunity to achieve maximum results. I hope that reading, you will be able to maximize their results.
1. Maximum use the URL channelsUse URL Channels to determine which pages of your site are you most profit. Sfokusiruyte its work for the establishment of the same pages. Channels help you complete control over every ad unit. Keep in mind that Google provides an opportunity to establish only 200 channels!
2. Hiding ad unitsHide ad units in the background. Ads background and the page background must be the same color; size and color of the font in the ad unit should be the same as on the page. Cover the blocks. The big benefit is not, but if they can, it is the whole unit. This is not desirable!
3. Using blue linksFrom the experience know that the blue links in ad units can help. The fact is that on your website is likely to all internal links blue. Therefore, the "accustomed" to the blue links visitor "braver" clicks on the link ad unit.
4. Use large blocksFrom the experience is that it is best to visit your great ad units. The more power the better, of course, if it is compatible with the design of the site.
5. Integrate advertising in the textVisitors come to your site in search of specific information. Intel units as close as possible to the text in such a way more likely that the visitor will draw attention to the advertising.
6. Do not enter competition in highly paid keywordsEveryone knows what the highly paid keywords are. If you use the word, we know that you will be competing with thousands of "spammers" who are trying to take first place in the search engine. Thus your site hard to reach. Needless to blend with the crowd. " Divide your pages in the channels to each page and select your keywords. Thus able to identify keywords that are best suited to your site.
7. Lift your attendanceAt all times, the best way to increase revenue from AdSense is to attract as many permanent targeted visitors. The issue was discussed in the previous sections.
8. Place blocks at the top of the pageUpper part of the page is the part of the visitor sees without spinning "scroll" button. "Size" top of depends on the resolution of the screen visitors. Try to place as many ad units at the top of the page.
1. Maximum use the URL channelsUse URL Channels to determine which pages of your site are you most profit. Sfokusiruyte its work for the establishment of the same pages. Channels help you complete control over every ad unit. Keep in mind that Google provides an opportunity to establish only 200 channels!
2. Hiding ad unitsHide ad units in the background. Ads background and the page background must be the same color; size and color of the font in the ad unit should be the same as on the page. Cover the blocks. The big benefit is not, but if they can, it is the whole unit. This is not desirable!
3. Using blue linksFrom the experience know that the blue links in ad units can help. The fact is that on your website is likely to all internal links blue. Therefore, the "accustomed" to the blue links visitor "braver" clicks on the link ad unit.
4. Use large blocksFrom the experience is that it is best to visit your great ad units. The more power the better, of course, if it is compatible with the design of the site.
5. Integrate advertising in the textVisitors come to your site in search of specific information. Intel units as close as possible to the text in such a way more likely that the visitor will draw attention to the advertising.
6. Do not enter competition in highly paid keywordsEveryone knows what the highly paid keywords are. If you use the word, we know that you will be competing with thousands of "spammers" who are trying to take first place in the search engine. Thus your site hard to reach. Needless to blend with the crowd. " Divide your pages in the channels to each page and select your keywords. Thus able to identify keywords that are best suited to your site.
7. Lift your attendanceAt all times, the best way to increase revenue from AdSense is to attract as many permanent targeted visitors. The issue was discussed in the previous sections.
8. Place blocks at the top of the pageUpper part of the page is the part of the visitor sees without spinning "scroll" button. "Size" top of depends on the resolution of the screen visitors. Try to place as many ad units at the top of the page.
COMMON ADSENSE MISTAKES
I am sure that from time to time until you hear rumors about how some people removed from the AdSense program ( "frozen"). Already even go rumours that Google is doing this on purpose, that they do not have to pay money. But this is only fiction disgruntled dismissed violators of the rules. Google will not block your account without a cause! And if you have already been blocked, there is to be a good reason. Google will have all the evidence of the violation of the rules. And if your account is not locked, you will be very useful to know what needs to be stressed that we do not have spare.
1. On the same page should not be more than three ad units and 1, a text block, as well as no more than two "lines for search. Although Google automatically will display only the maximum number of advertising advice to the rule.
2. Never click on the advertisements! And do not ask to have done your friends or relatives! The Golden Rule for AdSense. Violation of this rule is a direct road to block your account. Never agitiruyte friends (or strangers) to click on your ads. Moreover, to watch your child or children do not vzdumali "help" you trying to artificially raise the rating of your site or advertising blocks. Very often people click on the advertisements because of curiosity, to find out what it offers. This is a mistake! If you want to know what was the intention behind the ad unit, you can use these special Google tool. Instruktsisa use here : http://adsense.hkessay.com/2006/11/how-to-use-adsense-preview-tool.html
3. Do not participate in the exchange visitor (payd-to-surf, payd-to-click, traffic exchange). Google is a "hitraya" programme on the definition of "these" visitors. Also, do not use any generator automatically drive traffic to the site.
4. Not pomescheite ad units Google on the same page as advertising blocks competitors. Also on the "search" blocks.5. One account enough! You do not need a five accounts if you have
5 sites. If you think that if Google will block one account, you can continue to work with others, you are wrong! In order to find out what your number is arrived use channels
6. Place ad units only on the pages of content. In its Google very clearly emphasizes that the page should not be created specifically for display on the Google advertisements! Be sure to be content! After Google sees that you receive placing AdSense advertising on the page, such as : error, login, registration, "thank you", welcome as well as in pop-up windows. You immediately will be blocked, and without warning!
7. Do not bury Google advertising. I have more than once seen those pages where color parks in the ad unit selected so that they are not visible (merge with the background). AdSense system automatically detects such violators. And so, neither how alter your ad unit.
8. Do not disclose confidecialnuu information about your account. Such as CTR, CPM, how much you earned in a given show, etc. Often, in the solicitation of referrals, site creators forget about it.
9. No question calling for the pressing headlines. Such as : "PRESS" me "Please support us by clicking on the advertising, etc. Such expressions can not be escaped even in the text. Users must click on the advertisement only when he himself, unaided in the interest.
10. On the same page is only one button Resellers for a single "product". That one for each : Firefox, AdWords, AdSense ....
11. After clicking on advertising, not to open a new window. That advertising should open on the same page.
12. Keep track of the pages. The text should not be repeated on different pages. No place AdSense ad units on pages with MP3, Video, Porno, rassizm etc.
13. Do not alter the results when a visitor clicks on the advertisement. Do not place in the not minimiziruyte not readdress not produce any impact on the page on which the visitor enters by clicking on advertising.
14. Do not ad units on e-mail'u. Although the letter sent in HTML format, and place it AdSense advertising there is a possibility advise not to do so! Google immediately complete and block your account.
15. Make sure Google AdSense supports the language of your site. AdSense supports the following languages : English, Chinese, French, German, Spanish, Swedish, Italian, Spanish, Japanese, German, Korean, Norwegian, English, Polish, Spanish, Portuguese. If the language of your web site is not in one of these languages, advertising units placed it! If you do not believe that the language of your site is supported, write to Google AdSense, they are always happy to help you.
1. On the same page should not be more than three ad units and 1, a text block, as well as no more than two "lines for search. Although Google automatically will display only the maximum number of advertising advice to the rule.
2. Never click on the advertisements! And do not ask to have done your friends or relatives! The Golden Rule for AdSense. Violation of this rule is a direct road to block your account. Never agitiruyte friends (or strangers) to click on your ads. Moreover, to watch your child or children do not vzdumali "help" you trying to artificially raise the rating of your site or advertising blocks. Very often people click on the advertisements because of curiosity, to find out what it offers. This is a mistake! If you want to know what was the intention behind the ad unit, you can use these special Google tool. Instruktsisa use here : http://adsense.hkessay.com/2006/11/how-to-use-adsense-preview-tool.html
3. Do not participate in the exchange visitor (payd-to-surf, payd-to-click, traffic exchange). Google is a "hitraya" programme on the definition of "these" visitors. Also, do not use any generator automatically drive traffic to the site.
4. Not pomescheite ad units Google on the same page as advertising blocks competitors. Also on the "search" blocks.5. One account enough! You do not need a five accounts if you have
5 sites. If you think that if Google will block one account, you can continue to work with others, you are wrong! In order to find out what your number is arrived use channels
6. Place ad units only on the pages of content. In its Google very clearly emphasizes that the page should not be created specifically for display on the Google advertisements! Be sure to be content! After Google sees that you receive placing AdSense advertising on the page, such as : error, login, registration, "thank you", welcome as well as in pop-up windows. You immediately will be blocked, and without warning!
7. Do not bury Google advertising. I have more than once seen those pages where color parks in the ad unit selected so that they are not visible (merge with the background). AdSense system automatically detects such violators. And so, neither how alter your ad unit.
8. Do not disclose confidecialnuu information about your account. Such as CTR, CPM, how much you earned in a given show, etc. Often, in the solicitation of referrals, site creators forget about it.
9. No question calling for the pressing headlines. Such as : "PRESS" me "Please support us by clicking on the advertising, etc. Such expressions can not be escaped even in the text. Users must click on the advertisement only when he himself, unaided in the interest.
10. On the same page is only one button Resellers for a single "product". That one for each : Firefox, AdWords, AdSense ....
11. After clicking on advertising, not to open a new window. That advertising should open on the same page.
12. Keep track of the pages. The text should not be repeated on different pages. No place AdSense ad units on pages with MP3, Video, Porno, rassizm etc.
13. Do not alter the results when a visitor clicks on the advertisement. Do not place in the not minimiziruyte not readdress not produce any impact on the page on which the visitor enters by clicking on advertising.
14. Do not ad units on e-mail'u. Although the letter sent in HTML format, and place it AdSense advertising there is a possibility advise not to do so! Google immediately complete and block your account.
15. Make sure Google AdSense supports the language of your site. AdSense supports the following languages : English, Chinese, French, German, Spanish, Swedish, Italian, Spanish, Japanese, German, Korean, Norwegian, English, Polish, Spanish, Portuguese. If the language of your web site is not in one of these languages, advertising units placed it! If you do not believe that the language of your site is supported, write to Google AdSense, they are always happy to help you.
ADSENSE PSYCHOLOGY
Analyzing lots of monetized blogs and web-pages i came to such a conclusion: there are two widespread ways to earn money with Google Adsense, here i call them "types of Adsense Psychology". They determine your content managment, SEO, Adsense Optimization and everything connected to managing you blog / page.
1. "Click Vampire".
This type of Adsense psychology means that you need your visitors just to come to your page, click ad unit and go away.
In this case you put large ad units at the bottom of the page and sidebar, make them look exactly the same as the content - including background color, font type, size and color, links color and so on. You make a lot of pages each optimized on a special, low-competitive search term. You may be not very serious about your content, sometimes your blogs may be splogs. You can even do spamming for your blog promotion.
The problems with such type of Adsense pscychology is that:-In most cases visitors instantly understand what type of Adsense psychology you use, and they don't read or click anything, do not share your pages with friends and do not link to you from their blogs.-You may have problems with SEO and even with blog-hosting, if your resource is connetcted to spam.
2. "Relationship builder".
This means that you are going to get the most of each visit to your resource - make visitor read 20 pages, link to you from all of his / her resources, submit your content to social bookmarking, sites, put you to favorites and so on.
The goals here are quality, unique and useful content and optimized, but not irritating ads.
You usually need a lot of time to build such blogs / pages, but as the result they are easy to promote, and you get a lot of thankful readers.
I'm going to write more articles on features of each type of Adsense Psychology, and i suggest you to analyze your pages and to understand, which type of Adsense Psychology is better for you.
1. "Click Vampire".
This type of Adsense psychology means that you need your visitors just to come to your page, click ad unit and go away.
In this case you put large ad units at the bottom of the page and sidebar, make them look exactly the same as the content - including background color, font type, size and color, links color and so on. You make a lot of pages each optimized on a special, low-competitive search term. You may be not very serious about your content, sometimes your blogs may be splogs. You can even do spamming for your blog promotion.
The problems with such type of Adsense pscychology is that:-In most cases visitors instantly understand what type of Adsense psychology you use, and they don't read or click anything, do not share your pages with friends and do not link to you from their blogs.-You may have problems with SEO and even with blog-hosting, if your resource is connetcted to spam.
2. "Relationship builder".
This means that you are going to get the most of each visit to your resource - make visitor read 20 pages, link to you from all of his / her resources, submit your content to social bookmarking, sites, put you to favorites and so on.
The goals here are quality, unique and useful content and optimized, but not irritating ads.
You usually need a lot of time to build such blogs / pages, but as the result they are easy to promote, and you get a lot of thankful readers.
I'm going to write more articles on features of each type of Adsense Psychology, and i suggest you to analyze your pages and to understand, which type of Adsense Psychology is better for you.
HOW TO INCREASE GOOGLE PAGE RANK
Google Page Rank (PR) is a numerical value determined by the importance of the page for Google. Pages are ranked from 0 to 10, where 0 is unknown, and 10 is very important (very few resources, such as Microsof, Google intself and others, have such rank). The higher your rank is, the higher your page is in Google Search results.
The exact algorithm of ranking pages is a secret, but there are some major factors influencing it.The main thing Google crawler relies on while ranking a page is the number and the importance of the inbound links (links to the page from another pages). It's like other pages are voting for you.
The higher rank linking page has, the higher it's influence on your page rank. So, if your page rank is 3, to increase it to 4 you need either a bunch of links from 2-3-4 ranked sites, or a couple of links from 7-8 sites.It's also important that influence of a link depends on the amount of links at the linkking page. So if a page links to you and 3 more pages, it's vote is divided to 4, or it's influence is 4 times lower than it could be if it only linked to your page.There are some simple mathematical researches on how PR calculated, you can check webworkshop.net, for example. But usually there's no need for counting links and their importance - for a start-up it's better to act, and for resources with high PR it's impossible to count all the linking pages.
The case when counting link's influence can be very useful is buying links from other pages.If you need your page to be ranked high for an exact keyword or phrase, it's better that linking sites will mark you the same way. Like if you'd like to get to the top of Google on "how to cook", you need other pages to link to you as "how to cook" resource.So, increasing your PR means getting a lot of backlins, that can be done in following ways:
1. Submitting to directories.2. Writing quality content that will make people link to you.3. Participating in forums (the link can be added in your signature).4. Exchanging links.5. Buying links.6. Spamming.Spamming is usually putting links to your page in comments section in blogs or in forums.
To avoid spamming a webmaster can add "nofollow" tag to HTML code, so the link will still appear on the site, but won't affect linked page PR.Spamming is also a way to decrease a page PR. You simply need to put a lot of comments, with links to spam sites and so on, to a page. This is how some of this blog pages went down in Google - i didn't moderate comments for a long period of time, and, as a result, got about 100 comments on some of the posts. I suggest you to enable comment moderation at your blogs and delete spam comments immediately.There are not only inbound links influencing your PR, some other factors, like age of the page, updating frequency, etc, can be important. There's a couple of nice posts about that at dailyblogtips.com.You should also remember that PR update (it's when Google checks your page rank for the next time) takes place about once in 3 months, so you better make everything necessary before submitting your page to Google to get high PR instantly.
The exact algorithm of ranking pages is a secret, but there are some major factors influencing it.The main thing Google crawler relies on while ranking a page is the number and the importance of the inbound links (links to the page from another pages). It's like other pages are voting for you.
The higher rank linking page has, the higher it's influence on your page rank. So, if your page rank is 3, to increase it to 4 you need either a bunch of links from 2-3-4 ranked sites, or a couple of links from 7-8 sites.It's also important that influence of a link depends on the amount of links at the linkking page. So if a page links to you and 3 more pages, it's vote is divided to 4, or it's influence is 4 times lower than it could be if it only linked to your page.There are some simple mathematical researches on how PR calculated, you can check webworkshop.net, for example. But usually there's no need for counting links and their importance - for a start-up it's better to act, and for resources with high PR it's impossible to count all the linking pages.
The case when counting link's influence can be very useful is buying links from other pages.If you need your page to be ranked high for an exact keyword or phrase, it's better that linking sites will mark you the same way. Like if you'd like to get to the top of Google on "how to cook", you need other pages to link to you as "how to cook" resource.So, increasing your PR means getting a lot of backlins, that can be done in following ways:
1. Submitting to directories.2. Writing quality content that will make people link to you.3. Participating in forums (the link can be added in your signature).4. Exchanging links.5. Buying links.6. Spamming.Spamming is usually putting links to your page in comments section in blogs or in forums.
To avoid spamming a webmaster can add "nofollow" tag to HTML code, so the link will still appear on the site, but won't affect linked page PR.Spamming is also a way to decrease a page PR. You simply need to put a lot of comments, with links to spam sites and so on, to a page. This is how some of this blog pages went down in Google - i didn't moderate comments for a long period of time, and, as a result, got about 100 comments on some of the posts. I suggest you to enable comment moderation at your blogs and delete spam comments immediately.There are not only inbound links influencing your PR, some other factors, like age of the page, updating frequency, etc, can be important. There's a couple of nice posts about that at dailyblogtips.com.You should also remember that PR update (it's when Google checks your page rank for the next time) takes place about once in 3 months, so you better make everything necessary before submitting your page to Google to get high PR instantly.
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